OCRF White Shirt campaign.

Madison x Witchery shoot for the 2012 White Shirt Campaign

Models : Erika Heynatz, Didier Cohen & Alexandra Agoston

At the inception of my blog last year, I always envisioned that I would somehow want it to become a platform to spread the word about salient issues in the medical world but I didn't think the opportunity to do so would arise so early, so when the lovely Bridie from the Ovarian Cancer Research Foundation Media approached me to work with them to write about their ongoing projects, I couldn't have been more thrilled and honoured to do so. 

In Australia, ovarian cancer kills one woman every 10 hours - a statistic I find quite difficult to grapple with. If we want to eradicate this scourge, we need to address the root of the problem - by funding research for people who are inconceivably dedicated to the cause and by increasing awareness amongst each other.

Collectively, we can instil change. 

To my beautiful Australian readers, even though today marks the final day of the White Shirt Campaign the White Shirt Collection will still be available for purchase until they are sold out so visit your local Witchery store or buy a white shirt online here (they are honestly a sartorial fundamental!). There is also a stunning silver jewellery collection that will be available throughout the year. 

True style transcends the seasons and benevolence, like the perfect white shirt, is never out of fashion! 

Much love, Mandy. xx