OCRF White Shirt campaign.

Thursday, 31 May 2012

Madison x Witchery shoot for the 2012 White Shirt Campaign
Models : Erika Heynatz, Didier Cohen & Alexandra Agoston

At the inception of my blog last year, I always envisioned that I would somehow want it to become a platform to spread the word about salient issues in the medical world but I didn't think the opportunity to do so would arise so early, so when the lovely Bridie from the Ovarian Cancer Research Foundation Media approached me to work with them to write about their ongoing projects, I couldn't have been more thrilled and honoured to do so. 

In Australia, ovarian cancer kills one woman every 10 hours - a statistic I find quite difficult to grapple with. If we want to eradicate this scourge, we need to address the root of the problem - by funding research for people who are inconceivably dedicated to the cause and by increasing awareness amongst each other.

Collectively, we can instil change. 

To my beautiful Australian readers, even though today marks the final day of the White Shirt Campaign the White Shirt Collection will still be available for purchase until they are sold out so visit your local Witchery store or buy a white shirt online here (they are honestly a sartorial fundamental!). There is also a stunning silver jewellery collection that will be available throughout the year. 

True style transcends the seasons and benevolence, like the perfect white shirt, is never out of fashion! 

Much love, Mandy. xx


  1. That is amazing Mandy, good on you for spreading awareness on such a hideous disease, and making a dream come true too. I have yet to get mine, but think I'll get my tush into a store quick smart!

    Hope you're day is perfect!

  2. First of all, you never cease to amaze me with your incredibly eloquent manner of speaking (typing). Every word you write has a purpose, and I have so much respect for your well-thought out posts. You truly have a command of language.

    Second, this is so noble of you to represent a cause that you not only believe in, but work towards in your daily life. The fact that you're a med student is such a unique quality, and by embracing that as part of your blog, you really stand out from so many others.

    This campaign sounds like the best of both worlds - great fashion for a great cause.


  3. amazing pics ; )

  4. That is such a wonderful collaboration ! Good luck :-)


  5. this is a great cause! Thank you for letting us know everything was available to buy now, I remember looking at the preview and wanting some of the shirts.


  6. Great post!
    I invite you to the competition win a dress from Inlovewithfashion!

  7. You're so inspirational. Thank you for reminding me that our blogs can one day become a platform to spread issues we are truly passionate about.



  8. these images are so powerful! thanks for sharing this!

    Glass of Fashion

  9. Wow I love this campaign, black and white photos are so timeless! :D

  10. Congrats! What an amazing opportunity!


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